‌Ryuga takes off as Flight Analyst in our Pricing & Revenue Management Team

For the first six months of my assignment to my team, I learned the principles and systems of revenue management at the Jetstar Group headquarters in Melbourne, Australia.

Its main duties are the formulation and operation of fares for routes operated by Jetstar Japan. We formulate fares in detail while looking at the demand characteristics of Japan, the consumer price index, and the movements of competitors.

The Jetstar Group determines fare combinations based on analyses such as the number of days before the departure date of the flight and the price movement of the booking rate. In the fare management business, which is called revenue management, we go through a process of trial and error to figure out how to apply these combinations to each route to maximize revenue. I am in charge of about 65% of all flights operated by our company, up to about 16,000By implementing more detailed operations in Japan, we are striving to contribute to the recent recovery in demand by firmly linking it to income. Especially on routes that compete with other companies, we may operate strategically on a daily or hourly basis. In addition, we hold weekly meetings to discuss strategies for maximizing revenue with executives, marketing & PR, commercial, and other related divisions, looking back on the revenue performance of each route and the company as a whole.

Deciding on promotional sales is also an important task. Promotions are planned weeks in advance, but we assess the impact right up until the last minute, update the content as needed, and consider whether or not to run it. We hope that customers who fly with Jetstar Japan will experience not only the price, but also safety, punctuality, and our unique friendliness, and change from “I ride because it’s cheap” to “I fly because it’s Jetstar Japan” because of the attractive fares.

We’re Jetstar. Let’s Takeoff Together.